Project 1 – 1960s
For this project, I was tasked with putting together an iPhone advertisement that takes place in the 1960s.
The target audience I was going for was tech enthusiasts fascinated by space-age gadgets.
The tone and style were leaning towards a futuristic style. This also includes being inspired by the 60s advertising style of Swiss typography, bold sans-serif typefaces, and vibrant yet limited color. The main genre was pop art-focused.
To deliver this design, I went towards a poster campaign in a pop art-comic style with a main palette of pink, yellow, green, and white. I added blue for the phone text to symbolize the blue light that radiates from technology.
Project 2 – 1990s
For this project, I was tasked with putting together a design that represents today’s celebrities into a 1990s concept.
While doing this design process, I looked into different types of big advertising that were in the 90s, and one of them was magazine spreads.
I started off by coming up with a focus on style, which was Y2K. The Y2K aesthetic is characterized by a futuristic, optimistic vision of the new millennium, blending elements of 1970s retro futurism with the emerging digital age.
I had my main focus be a K-pop artist named Hyein from New Jeans.
The color palette I used for this piece was blue, purple, and pink. I went for soft yet vibrant colors.
I came up with the magazine brand name “Bubble,” which correlates to New Jeans’ song “Bubble Gum.”
Project 3 – 1980s
For this project, I was tasked with putting together a design that represents today’s game into an 1980s console.
In the 1980s there were a lot of SYNTHWAVEs being used in design, which inspired me to be used for mine.
I had my gaming console be a Game Boy with the incorporation of today’s games coming out of it.
Project 4 – 1920
For this project, I was tasked with putting together a design that represents the 1920s in a company and rebranding it.
I had my brand be dominos and turn it into an art deco genre.
I wanted my main color palette to be black and gold, which was big for art deco, with a lot of abstract lines.
To rebrand Domino’s, I had to look into what items they use most. I started off rebranding their logo with changing the colors, but also variations with abstract lines. I then went into the same usage towards their packaging for their pizza boxes, plates, sauce containers, and cups. I then had to think about how the brand would present itself. To do this, I thought about their buildings and clothing.
Project 5 – 1970s
For this project, I was tasked with putting together a design that represents the 1970s being used into a company and rebranding it.
I had my brand be Pringles and had it focused on hippies.
Though Pringles had a logo in the 1970s, I wanted to make it more accurate to this time period. I changed up the logo by having the pringle face with classes, and a common hairstyle and mustache during this time. I also added an abstract groovy wave under this, with a common color palette during this time.
Project 5 – CounterCulture_PostDigitalCulture
For this project, I created designs that were a callout to the world. I used different slogans that I slightly changed to have an impact on people.